Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Public Relations can also be defined as the practice of managing communication between an organization and its publics.
Public Relations (PR) is the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.
a management function, which tabulates public attitudes, defines the policies, procedures and interests of an organization… followed by executing a program of action to earn public understanding and acceptance.